Are Artificial Sweeteners Safe?
nearly two thirds of the public question the safety
 According to a June report by Mintel, nearly two-thirds of Americans are concerned about the safety of artificial sweeteners such as sucralose and aspartame, which could impact the direction of the sugar-free foods market.
Although sales of sugar-free products have not declined, 64 percent of Americans claim to be concerned about artificial sweeteners' safety. More statistics have recently surfaced showing that the sugar substitutes raised health concerns.
"The uncertainty [of sweeteners' safety] is not stopping people from using sugar-free products," said Marcia Mogelonsky, senior analyst for Mintel, the firm that conducted the research. "But as far as customers are concerned, moderation is key once they have chosen the substitute they feel is safest."
The sugar-free foods market in the United States has grown 24 percent since 1999, and was a $5.9 billion market in 2005. The majority of sugar-free food consumers are diabetics and people trying to lose weight. In 2002, 6 percent of the U.S. population was diabetic, while 60 percent were overweight, which spells a huge potential growth in demand for low-calorie and sugar-free foods.
However, the report also states that although sugar-free foods do not satiate the appetite as well, which can lead to increased consumptions of the foods containing potentially dangerous artificial sweeteners.
Mintel's report says there is a need for a genuinely safe sweetener, since it seems consumption of artificially sweetened foods will remain high, in spite of consumers' safety concerns.
To date, the FDA has refused to recognize stevia, a natural herbal sweetener, as a safe ingredient in foods. Stevia is widely used throughout the world as a safe, zero-calorie sweetener. In the 1990's, the FDA ordered the destruction of history books and recipe books promoting the use of stevia.
Have an excellent day!
Thom King
President
thom.king@steviva.com
Steviva Brands, Inc.
YOUR MIND
Being Nice Opens All Doors
Max Steingart
There is no investment you'll ever make that will pay you so well
as the effort to scatter sunshine and good cheer wherever you are.
The deepest principle in human nature is the craving to be appreciated.
If you treat an individual as if they were what they ought to be and could be,
they will become what they ought to be and could be.
Everyone thrives on being appreciated, loved and needed.
There is no stimulus like that which comes
from the consciousness of knowing that others believe in you.
Applaud others when they run.
Console them when they fail.
And cheer them when they recover.
As water is to a flower,
so is praise to the heart of another.
YOUR BODY
Summer Fitness 101
your ten step plan for better fitness
Summer's here and that means bathing suit season is right around the corner. But even if you've been a little neglectful about your workouts, there's no need to panic about having to face the world nearly naked - you still have plenty of time to get in shape before you hit the beach.
Most fitness experts agree that it takes four to six weeks to see results from any new exercise plan, so if you start today you'll have five weeks before the those lazy, hazy days officially start. Here are 10 things that can help you reach your beachy best.
- Lift weights and do aerobics. Building muscle will raise your metabolism and tone and strengthen your body; cardiovascular exercise strengthens your heart and burns calories. Just do it.
- Visualize. Every time you think of skipping a workout, picture yourself in a bathing suit - the way you look now and the way you know you can look. Now go workout.
- Cut down on fats. Summer brings a bounty of juicy peaches, plums, berries and sun-ripened tomatoes plus a wide variety of crunchy, colorful vegetables that are low-calorie, nutrient-rich and loaded with fiber. Enjoy.
- Drink lots of water. If you exercise for an hour a day you lose 20 percent more fluid than you would if you just sat still and it's even higher on hot, summer days. Dehydration can cause headaches, diarrhea, muscle cramps, and exhaustion, and water is the best (no-fat, no-calorie) way to hydrate.
- Exercise outdoors. Research shows that being exposed to natural light can make you feel more energetic. Now that the weather is cooperating and the days are longer, go to a park or beach and run, walk, cycle, rollerblade or swim. The varied terrain will challenge your body in ways that indoor exercise machines can't.
- Steer clear of salty snacks. They're usually packed with fat and often leave you feeling bloated, dehydrated and generally sluggish.
- Divide and conquer. If you're very busy during the day and can't work out for a full hour at a time, break it up into two half-hour sessions. For example do a half hour of aerobic exercise at lunch and a half-hour of weight training after work or vice versa.
- Wear sunscreen. Try to avoid exercising outdoors between the hours of 10 a.m. and 3 p.m. when the sun is at its peak, but no matter when you choose to do an outdoor workout make sure you slather on the sunscreen. Choose one with an SPF (sun protection factor) of 15 to 30 and put it on at least 20 minutes before going out so it has time to penetrate your skin.
- Workout in water. Take advantage of your visits to a pool, lake or the ocean by incorporating exercise into your leisure time. Tread water while chatting with friends, jump over ocean waves or walk laps in the pool. The added resistance of the pool water will give your legs a great workout and burn lots of calories.
- Make lemonade. Drinking iced tea or coffee may seem like a great way to quench your summertime thirst but these beverages may end up doing just the opposite. Both act as diuretics and can cause dehydration, especially if you've been perspiring. A better choice is a tall, frosty glass of lemonade or any fresh fruit juice poured over ice - you'll get extra vitamins too. What I suggest is adding the juice of half a lemon to 32 ounces of water with a sprinkle of Steviva Brand Stevia Powder . Aside from being less than 2 carbs, you will get the health benefits that the stevia provides along with the vitamin C and electrolytes that lemon have. You can substitute limes for lemons if you get bored. Click here to order stevia powder.
Now, starting working out.
YOUR SPIRIT
Open Your Mind To Creative Thought
"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."
-- Albert Einstein
Do you know the key to creativity?
It rhymes with weed. It produces the oak tree. We often eat it or grind it up for flour. It can mean cause or origination. You guessed it. It is SEED.
Our minds love to associate one thing to another. But as we get stuck in very fixed patterns of thinking, we think of fewer and fewer connections. We are ruled by habits, associations and automatic responses. So we must stimulate our thinking with lots of different seeds to chart new paths in our brains.
“Just as our eyes need light in order to see, our minds need ideas in order to conceive.”
-- Napoleon Hill
“Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport.”
-- Robert Wieder
YOUR RECIPE
All Natural Sugar Free Curried Red Pepper Soup
Serves: 6
Carbs Per Serving: 12 g
Prep Time:<15 minutes
Skill Level: Easy
 1 ½ pounds red, yellow, or orange sweet peppers (about 5-6)
½ cup chopped red onion
1 cup water
2 tsp. chicken bouillon granules
1 ½ tsp. curry powder or, to taste
½ tsp. dried thyme, crushed
½ tsp. dried marjoram, crushed
1 tsp. garlic powder
3 ounces cream cheese
1 2/3 cups whipping cream
Sour cream (optional)
Halve peppers, seed, and remove internal membranes. Place on aluminium-foil covered cookie sheet and roast at 450 degrees for 10 – 15 minutes, until skins start to turn black and bubble. Place in paper bag to steam and cool. When the peppers can be handled, remove skins and slice peppers into strips and place in a pan with onion, water, bouillon granules, curry powder, thyme, marjoram and garlic. Simmer for 15 minutes. Add cream cheese cut into chunks. Puree mixture in blender or food processor until smooth. Stir in cream. To serve, swirl a teaspoon of sour cream on the top of each bowl.
Nutritional Facts Per Serving:
Serving Size: 1/2 cup
212 calories
2.3 g protein
0 g total fat (0.9 g saturated fat)
12.0 g carbohydrate
7.1 g dietary fiber
3.5 mg cholesterol
110 mg sodium
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SPECIAL #4
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