separating the wheat from the chaff
If you are already avoiding gluten then you have something in common with NFL quarterback Drew Brees and Cyclist Tom Danielson, a record-breaking member of the Garmin-Transitions team. Both have been gluten free for the past two years.
Going gluten free has become big business. Sales of gluten-free products grew about 30 percent a year from 2006 to 2010, and will hit $3.9 billion by next year, according to the market research company Packaged Facts. Supermarket shelves are filled with gluten-free breads, soups, and cake mixes—even gluten-free ketchup and soy sauce. According to market research firm Mintel, 10 percent of new foods launched in 2010 featured a “gluten-free” claim, up from only 2 percent 5 years earlier. (more…)










